News
Advertising Campaign 2026 - EPISODE 4
my home is ME. But who is ME?
The protagonist of the fourth episode of the my home is ME campaign is an orchestra conductor, immersed in his own domestic dimension, shaped by music and marked by a deeply felt artistic emotion that defines his everyday life.
ADA 2025: Jeanette and Frank take home the awards
Meridiani continues to stand out “twice over” at the Archiproducts Design Awards. After 2024, which saw the Vetra storage unit and the Vincent Open Air sofa being recognized, this year it is the Jeanette loveseat and the Frank low table (2025 collection), both designed by Andrea Parisio, that take the prize in the Contract and Furniture categories, respectively.
Meridiani back at Downtown Design Dubai
From November 5 to 9, 2025, Meridiani will return to Downtown Design Dubai in collaboration with Caspaiou - exclusive retailer in the UAE and long-standing partner of the brand -, renewing its presence at the leading design fair in the Middle East.
Meridiani brings its 2025 novelties to London
On the occasion of the London Design Festival 2025 13-21 September, Meridiani turns the spotlight on two key pieces from its 2025 collection: the modular Roger sofa, displayed at the Staffan Tollgard showroom in Chelsea Harbour, and the Frank table, showcased at the Meridiani Store in front of the Victoria and Albert Museum.
The Meridiani Point in San Francisco’s Design District
Meridiani has joined the Scott + Cooner showroom in San Francisco - a well-known and respected retailer in the United States - establishing itself as one of the key brands in a space that, since its opening in October 2024, has already become a leading destination in the Design District for high-end contemporary furniture.
Meridiani and Frette: telling a story of Open Air elegance
A shared dedication to craftsmanship, meticulous attention to detail, and a captivating aesthetic form the foundations of the collaboration between Meridiani and Frette - the historic textile brand based in Monza, in the heart of the Brianza district, which has been adorning the world’s most prestigious hotels and refined private residences for over 160 years.
Ongoing growth in Japan: new openings in Osaka and Nagoya
Two new Meridiani spaces have found their place in the “Land of the Rising Sun”. With a now well-established presence - marked by the flagship store in Tokyo, opened at the end of March 2025 in the exclusive Minato district - the brand continues its expansion in Japan, always supported by a key local partner: the renowned retailer Omobito.
Generative AI for interior design
On the occasion of Salone del Mobile.Milano 2025, Meridiani introduced a new generative AI platform dedicated to interior design.
At the stand, visitors were invited to attend a live demonstration of the software, which generated in real time a visual draft of a room furnished in different Meridiani styles, placing it in various settings and cities around the world.
Meridiani opens its first Japanese monobrand store in Tokyo
When Italian dynamism meets international ambition and merges with a clear strategic vision, new routes emerge and promising horizons unfold. For Meridiani, the inauguration of the first monobrand store in Tokyo represents precisely this: an additional milestone along a growth trajectory that extends ever outward, towards the brand's global expansion and consolidation.
New Advertising Campaign 2025 - EPISODE 1
my home is ME. But who is ME?
This question sets Meridiani's 2025 advertising campaign on the global stage.
It is an exploration of the identities of living spaces - a story told through evocative details and eloquent environments, with images that capture the core of moments, the soul of individuals, and the substance of objects within the home. It is a perspective that goes beyond the product, focusing on the true protagonists of the home: those who live in it, express themselves, share their stories, and leave traces of their presence.
my home is ME: Meridiani presents its new tagline
my home is ME
Something new, yet always been here.
my home is ME is the ultimate expression of Meridiani’s custom craftsmanship, a blend of the brand’s creative and design-driven soul. It’s a concise, straightforward message, already brought to life in the Storie di case catalogue, which features a visual narration of Meridiani’s expertise showcasing the identity and versatility of its collections in different homes, settings, and atmospheres.
M&O In The City 2025: Meridiani brings outdoor living in-store
On the occasion of Maison&Objet 2025, Meridiani’s Open Air collection will take over the ground floor of the flagship store at 278 Boulevard Saint-Germain.
The outdoor exhibition space is divided into three areas, refreshed in both design and atmosphere by designer and art director Andrea Parisio, showcasing solutions that, together with the indoor ones already on the lower level, fully express the versatility and comfortable elegance typical of Meridiani’s environments.
New Meridiani style boards
Inspiration bridges imagination and action, transforming ideas into tangible results. It lies at the heart of every creative and design journey. To support professionals and design enthusiasts in this process, Meridiani introduces its refreshed moodboards: style guides conceived to furnish entire spaces, define their tone, and nurture their evolution in harmony with the brand’s signature enveloping elegance.
Double win for Meridiani at ADA 2024
Meridiani celebrates a double victory at the ninth edition of the Archiproducts Design Awards, with two standout pieces from its new collection 2024 designed by art director Andrea Parisio.
Vetra storage unit was awarded in the Furniture category, and Vincent Open Air modular sofa system took the prize in the Outdoor category.
Meridiani expands into the East: new Points in Bangkok and Manila
Meridiani continues its international expansion with two recent openings in Thailand and Philippines: Olivia Living in Bangkok and The Tile Gallery in Manila. These new Meridiani Points mark a significant milestone for the brand’s Made in Italy heritage beyond Europe, bringing the soul of Meridiani into pure design ateliers.
René in Shanghai: Salone del Mobile brings Italian art to China
Meridiani continues its artistic journey and will be on display in Shanghai from November 7 to 10, 2024.
An inclusive and immersive occasion, showcasing the synergy between design and art, China and Italy, creativity and performance.
Downtown Design: Meridiani at the Middle East’s leading fair
From November 6 to 9, 2024, the curtain rises on Downtown Design, the Middle East’s leading design fair. Meridiani takes center stage at this key event during Dubai Design Week, showcasing its creations at the Caspaiou stand, the brand's exclusive retailer in the UAE and long-standing partner.