Meridiani’s new tagline, my home is ME, inspired and guided the brand’s presence at Salone del Mobile.Milano 2025, focusing on people and the emotions that spaces evoke, tailored to those who live in them.

Like in an art gallery, Meridiani’s stand at the Rho exhibition centre told three distinct stories, showcasing the 2025 collection exclusively. Three home environments, one after another, revealed three different personalities: the first home, contemporary with precise, essential forms, featuring steel and bold lacquered colors; the second, more classic, with softer, rounded contours, elegant and sophisticated, presenting finishes in oak, saddle leather, and hides; and the third, with a warm, inviting atmosphere, made of wood and warm tones, organic shapes and earthen hues.

Through innovative generative AI technology, one of the three homes in the Meridiani stand was transformed into a virtual canvas displayed on screen. In a dedicated area, visitors could interact with the software - developed and presented by Dexelance - to create real-time digital renderings of their ideal Meridiani-styled home. This technology brilliantly demonstrated the promise embedded in the my home is ME tagline: Meridiani crafts living spaces that genuinely reflect the identity of those who inhabit them.

The narrative of my home is ME extended beyond the exhibition stand to the Meridiani Store in Milan. Here, the signature pieces from the brand's 2025 advertising campaign welcomed guests at the entrance, inviting them to explore a freshly reimagined layout that showcased the latest additions to the collection.

Meridiani’s participation at Salone del Mobile.Milano 2025 reaffirmed the brand’s strong identity, blending tradition, evolution, and innovation, while maintaining its signature refined equilibrium: always distinctive, never ordinary.

Design & art direction Andrea Parisio

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