my home is ME. But who is ME? This question sets Meridiani's 2025 advertising campaign on the global stage. It is an exploration of the identities of living spaces - a story told through evocative details and eloquent environments, with images that capture the core of moments, the soul of individuals, and the substance of objects within the home. It is a perspective that goes beyond the product, focusing on the true protagonists of the home: those who live in it, express themselves, share their stories, and leave traces of their presence.

my home is ME Something new, yet always been here. my home is ME is the ultimate expression of Meridiani’s custom craftsmanship, a blend of the brand’s creative and design-driven soul. It’s a concise, straightforward message, already brought to life in the Storie di case catalogue, which features a visual narration of Meridiani’s expertise showcasing the identity and versatility of its collections in different homes, settings, and atmospheres.

On the occasion of Maison&Objet 2025, Meridiani’s Open Air collection will take over the ground floor of the flagship store at 278 Boulevard Saint-Germain. The outdoor exhibition space is divided into three areas, refreshed in both design and atmosphere by designer and art director Andrea Parisio, showcasing solutions that, together with the indoor ones already on the lower level, fully express the versatility and comfortable elegance typical of Meridiani’s environments.