Discovering MERIDIANI HOUSE, the brand's renewed display concept
Meridiani's historic location in Milan, at Corso Venezia 29, always a reference point for design professionals and enthusiasts, announces the launch of the "Meridiani House" concept: the project of an apartment-showroom that goes beyond a mere brand space to become a renewed display format.
Meridiani House is the evolution and translation into reality of Storie di case, Meridiani's concept book on the brand's ability to create collections that reflect the place and the personality of the people who live there. Made in partnership with international clients and retailers, even in different cities, a Meridiani House space can be furnished and decorated with the brand's products that can best express an individual style and a more local taste.
In this framework, the spaces of the Meridiani House at Corso Venezia 29, with a reception area at the entrance, two living rooms, a dining room, a bedroom, and a terrace, are presented in a new look specially conceived by Andrea Parisio – the company's designer and art director –, with delicacy and muted tones that serve as a backdrop for more intense chromatic notes. A balance between iconic products and 2024 news, between soft shapes and more geometric profiles, between solidity and lightness, where the natural light and the openness of the environment, combined with the finish selections, enhance the relaxing experience and provide a reassuring atmosphere.
The Meridiani House in Milan, a complement to the store in Via Manzoni 38, thus marks an innovative concept of the brand's showroom, which is ready to fly to Northern Europe in June. In fact, the city of Copenhagen will open the doors of the first Meridiani House in partnership with a long-standing client, allowing people to feel a welcoming and private aesthetic dimension, while suggesting complete design solutions and sharing the art of furnishings by Meridiani.