New Advertising Campaign 2025 - EPISODE 2
my home is ME. But who is ME?
The doors open to discover the home of a fashion designer, the setting for the second episode of Meridiani’s 2025 advertising campaign.
Thus, the exploration of my home is ME continues, with a journey into the identities of living spaces: a narrative that reveals the essence of people and shares the emotions of places - not those defined by objects, but those that exist thanks to those who call them home.
In the living room, a grand protagonist takes center stage, with its elegance through its form and volume: the Max modular sofa.
White dominates the space, amplifying natural light and fostering new inspirations. White is the fabric that dresses Max, a pure color that enhances the generous seating and highlights the presence of its cherry-red lacquered side tables. White is also the color of the Jeanette armchairs: their open arms facing the sofa frame the area and embrace the warm, inviting atmosphere of Meridiani’s living room. Creating a harmonious play of contrasts, the linearity of the Belt central tables counterbalances the softness of the upholstered pieces, while their mirrored and metallic finishes add a firm, decisive touch to the entire setting.
A fashion designer begins with a creative idea, refining it until it becomes something wearable. Meridiani’s designs follow the same path and philosophy: they are meant to be dressed, tailored for us, and perfectly suited to us - to ME.
Watch the video of the second chapter of Meridiani’s new campaign, join the journey of creativity, and let yourself be inspired by elegance in all its artistic expressions.
Art direction: Andrea Parisio
Photo: Thomas Pagani
Styling: Laura Tocchet
Creative Agency: YAM112003