Advertising Campaign 2026 - EPISODE 4

my home is ME. But who is ME?

The protagonist of the fourth episode of the my home is ME campaign is an orchestra conductor, immersed in his own domestic dimension, shaped by music and marked by a deeply felt artistic emotion that defines his everyday life.
In a setting where spaces become fluid and the boundaries between work and passion fade away, the Louis sofa becomes a welcoming mate and a source of comfort.

The my home is ME campaign continues to explore the authentic essence of those who inhabit their homes. After featuring a film director, a fashion designer and a writer, the new protagonist is now an orchestra conductor.
Through an immersive narrative of familiar harmonies, Meridiani presents the fourth episode of the advertising campaign launched in 2025, conveying the brand’s DNA through different interpretations of the my home is ME tagline. Through images and atmospheres, Meridiani shows how the home becomes the stage of one’s life - a place where sounds, silences and pauses intertwine with distinctive design and emotional content.

Here, the Louis sofa rises as the true hero product: the main interpreter of the living scene, with its smart modularity, innovative elements and tailor-made comfort. Louis enters spaces with discretion, while standing out for elegance, balance and design intelligence. It is the ideal partner - a design ally capable of playing the right notes and bringing to life the pleasant melody of home.

For its 30th anniversary, Meridiani presents its 2026 advertising pages with the “30 years of ME” logo

2026 CAMPAIGN VIDEO - EPISODE 4

Art direction: Andrea Parisio
Photo: Thomas Pagani
Styling: Laura Tocchet
Creative Agency: YAM112003