A new exhibition concept for the London’s Store | Meridiani

A new exhibition concept for the London’s Store

To introduce the ultimate indoor collections and the Open Air products to the public, Meridiani reopened the flagship store in London with a new retail project of the art director Andrea Parisio. Placed in the prestigious location of Thurloe Place, 10 in South Kensington, in front of Victoria and Albert Museum, the space develops on two floors and the passage from one space to another flows through lines, hues and finishes belonging to a unique and exclusive project. The protagonist of the ground floor is the outdoor area with the iroko sofa and lounge bed Claud Open Air, surrounded by the varnished aluminium Zoe Wood Open Air armchairs in Elephant colour. Visible even from the windows is the dining area with the Pinto table made up with Travertino Navona marble, and the living area with the rounded version of the Harold sofa. On the underground floor the sleeping area develops with the brand-new Edoardo bed in the piping version, characterised by an embracing and refined profile, combined with Burt desk and the leather Emilia chair.

The London store follows a concept already presented in the Paris store, whose aim is to create an immersive experience of Meridiani environment through a coordinated brand exhibition to offer an inspiration of interior projects meant to last over the time.



10 Thurloe Place SW7 2RZ London


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